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Email marketing and website conversion – closing the loop to get diners back

We’ve posted some tips on writing restaurant marketing emails previously, but what’s also worth mentioning is the importance of closing the loop between emails and your website so they work together to increase bookings.

Off the Pass: week of September 6, 2010

It doesn’t take long. As soon as something grows to popularity and main stream use in the online world, the spammers and malware spreaders follow. Like flies to dung. Get the tips on how to stay safe in the social media universe, along with last week’s top news in the field of restaurant online marketing.

Restaurant marketing emails are the tastiest

Recent stats released by permission-based email marketing company Sign-Up.to revealed that restaurant marketing emails have the highest open (25.5%) and click-through (6.14%) rates after Government communications! Both figures were well above the all-sector averages of 17.98% and 3.56% respectively. However, good opening and click-through rates don’t necessarily guarantee an increase in business…

Are you an ostrich or a giraffe?

Social media forums have seen an explosion of users over the past five years. Customers, potential customers or just those wanting to share an opinion are talking about your restaurant, whether you like it or not.

Latest Livebookings tweets

Blogged: security tips in social media, and top news on restaurant online marketing in "Off the Pass" http://ow.ly/2A3k4 # 10 hours ago

@ShipWandsworth thanks for the nice compliment on this sunny Friday afternoon :o) # 2010/09/03

theblackboard.net: News in online marketing collected for your perusing pleasure, heard about Shopkick? http://ow.ly/2xkxt # 2010/09/03

@cromwellswirral Thanks for the info, have passed it on to our design and development team! # 2010/09/01

@cromwellswirral What are the issues (in brief)? Does it not work at all, or is it cosmetic? # 2010/09/01

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