We’ve posted some tips on writing restaurant marketing emails previously, but what’s also worth mentioning is the importance of closing the loop between emails and your website so they work together to increase bookings.
September 6, 2010 | By Abbie Hanks | View Comments
It doesn’t take long. As soon as something grows to popularity and main stream use in the online world, the spammers and malware spreaders follow. Like flies to dung. Get the tips on how to stay safe in the social media universe, along with last week’s top news in the field of restaurant online marketing.
September 6, 2010 | By Magnus Hultberg | View Comments
The one piece of news last week that made me go “ooooh!” was a pretty gushing piece on a pretty new app in the location based marketing space called “Shopkick”. Read more about that exciting concept and the latest on restaurant relevant online marketing news here.
August 31, 2010 | By Magnus Hultberg | View Comments
Why inviting food bloggers for dinner can make you famous on the internet and advice on how to approach them.
August 24, 2010 | By Magnus Hultberg | View Comments
Talk of the town last week was almost exclusively centred around the fact that the 800-pound gorilla that is Facebook finally unveiled their push into the location based social networking scene. While at time of writing only available in the US, this has firmly cemented location based “checkins” as a core part of social media. Read about the consequences for restaurants and last week in online marketing news after the jump.
August 23, 2010 | By Magnus Hultberg | View Comments
Recent stats released by permission-based email marketing company Sign-Up.to revealed that restaurant marketing emails have the highest open (25.5%) and click-through (6.14%) rates after Government communications! Both figures were well above the all-sector averages of 17.98% and 3.56% respectively. However, good opening and click-through rates don’t necessarily guarantee an increase in business…
August 23, 2010 | By Abbie Hanks | View Comments
Anyone can post comments online, which are then shared with 100s or 1000s of people. This is great when they’re telling people about the delicious meal they had, but it also means that complaints can spread like wildfire and, potentially, harm your reputation. Pick up a few judo tips to use online comments to your advantage here.
August 19, 2010 | By Magnus Hultberg | View Comments
Facebook are about to change the layout of Pages, launching a new format the 23rd of August. Make sure you verify that your customised Page still works.
August 18, 2010 | By Magnus Hultberg | View Comments
Last week a lot of time at Livebookings HQ was spent with Facebook, making an interesting development come together. For a long while we have been getting requests from restaurants to be able to take reservations through their Facebook Pages, read about the result and last week in online marketing news after the jump.
August 16, 2010 | By Magnus Hultberg | View Comments
Lately we have been experimenting a lot with social media, and one of the projects we have completed is finding a way to embed our booking tool in a Facebook Page tab. Here you find the details on how to do it yourself.
August 13, 2010 | By Magnus Hultberg | View Comments
