Social Media Marketing
3 reasons to add Tumblr to your restaurant marketing ‘to do’ list
I know what you’re thinking – ‘not another blog/social media website/essential tool to worry about. Don’t these Livebookings people know I’ve got a restaurant to run?’ But wait, because Tumblr has some unique advantages that make it worth a look as a restaurant marketing tool. Continue reading →
9 Tools for Measuring the ROI of Your Social Media Campaigns
Social media is being heralded for its power to revolutionise how you engage with customers online. But all this Tweeting, posting onto Facebook and responding to people’s messages can be time consuming. So it’s sensible to find out whether all the effort is having an impact. Continue reading →
Benito’s Hat Mexican Kitchen – Day of the Dead social media campaign
The social media campaign achieved a reach of nearly 800,000 – enough to get @benitoschat trending on Twitter! It helped secure 556 new Twitter followers and generated over 2,000 retweets, from the likes of McFly, Lisa Snowdon and TimeOut London. Continue reading →
Restaurant marketing campaigns you should be running now to capitalise on the busy festive period
The hectic Christmas period is already upon us. So along with putting up the Christmas tree and tinsel, now is the perfect time to put a festive restaurant marketing plan into action. Continue reading →
6 Facebook Advertising Tips for Restaurants
Whether it’s people posting an update about the delicious meal they ate last night, ‘Liking’ your Facebook page or sharing your special offers, Facebook has great potential as a word of mouth marketing machine. Continue reading →
The Ship’s ‘Scotch Egg Challenge’ Cooks up a Storm on Twitter
In our fast paced industry, there are often times you have a brainwave for a special event, but you think there isn’t enough time to promote it. But as The Scotch Egg Challenge shows, social media gives you the tools to build exposure fast if you can get passionate customers on board and engaged. Continue reading →
Social Strategy: Learn Best Practise From Your Peers
When we started EatDrinkSocial, the objective was to facilitate and share best practice, experience and knowledge amongst chefs, restaurateurs and other people in the food industry. But as we found through meeting in person, EatDrinkSocial provides more than best practise; it provides life stories and human voices that motivate its members and drives us to continue with social media as it grows and evolves. Continue reading →
How to ruin your Twitter presence, or, The story of a hashtag gone sour
This afternoon Twitter saw yet another PR #fail occur. Not of the same proportion as say the Kenneth Cole misuse of #Cairo, or Bing trying to make a competition out of the Japan earthquake, but worth noting as an example of how not to behave on Twitter. It’s all about the vegetarian restaurant Otarian closing [...] Continue reading →
Use the summer slump as a chance to get your restaurant marketing plans in action
With people away on holidays or dining al fresco at home, the summer can be a slow time for business. So rather than spend the time staring listlessly out of the windows waiting for customers to arrive, why not use the extra time as an opportunity to get your restaurant marketing plans in order? Get [...] Continue reading →
How you can use YouTube as a restaurant marketing tool
You might think YouTube is just a place for watching videos of skateboarding cats, X Factor clips and attention seekers. But the fact is that YouTube can be used as a restaurant marketing tool for showing off your expertise, building a closer bond with customers and filling more seats, as described here in this guest [...] Continue reading →
