Restaurant Marketing
Blogger outreach and our Top 5 London Food Bloggers
These days it’s not just the professional food critics people listen to for dining advice. Prominent food bloggers now have 100s of foodies avidly reading their blogs and following them on Twitter. And what these food bloggers say can be very influential. Continue reading →
How you can use customer feedback to improve the dining experience and encourage repeat bookings
The best judge of whether you’re delivering a first class dining experience is always your customers. Knowing what they think can give you valuable insight into what you’re doing well or whether any improvements can be made. Continue reading →
How segmenting your guest database will improve responses to your email newsletter results
Getting your email newsletters read and responded to is a major challenge. People’s inboxes are regularly flooded with special offers, new product announcements and newsletters all vying for attention. So to get yours read you need to find a way of making your messages stand out as being of more interest than the others. Continue reading →
Enjoy your restaurant marketing, but have fun with a purpose!
In this week's guest post Oisin Rogers, General Manager of the food led pub The Ship in Wandsworth, shares with us some of his opinions and experiences around restaurant marketing. It is all about having fun, but not letting the fun get in the way of strategic thinking and tangible end results. Continue reading →
How to: Use Google Analytics to track, manage, analyse and learn about the success of your restaurant marketing campaign
One of the core elements to any successful restaurant marketing strategy is ‘measurement’. By measuring your website traffic and email click throughs you can gauge whether your efforts are working, or where you need to make improvements. Continue reading →
Are your staff costing you business?
In this guest post Victoria Searl, repeatedly struck by just how much more money restaurants could be putting through their tills each day if only their staff were geared up to recognising a sales opportunity, provides interesting insight in how the little things are important for your bottom line. Continue reading →
Why you need to persuade customers to post reviews online
In a recent Social Shopping Survey, 72% of online shoppers said that web reviews and ratings influence their buying decisions more than any other factor, whilst 39% of those will read 8 or more reviews before buying. Continue reading →
Google Places brings location based marketing to the masses
With an estimated 76% of people make local searches (e.g. ‘Chinese restaurant, Luton’), being found on Google Maps can send you a lot of diners. But the way in which Google ranks businesses on Google Places is evolving fast, with Google seeing the trend towards local search being pervasive. Continue reading →
3 ways Livebookings can help you track social media and email marketing success
There’s no shortage of people banging on about how great social media can be as a restaurant marketing tool (this blog included!). However, what’s often almost seems forgotten is that you’ve still got a restaurant to run and you need to know whether the time you spend on your Facebook page and Twitter feed is converting into cold, hard cash. Continue reading →
Are you brave enough to invite food bloggers for dinner?
Why inviting food bloggers for dinner can make you famous on the internet and advice on how to approach them. Continue reading →
