Blog
Off the Pass: week of April 11, 2011
There was a fair bit of writing last week about online restaurant reservations. Most notably about OpenTable and the fact that through the massive success of their diner portal restaurants pay a lot of commission when a booking is generated. The OpenTable pricing model also applies a charge when a booking is made on the [...] Continue reading →
How to Use the Royal Wedding as a Restaurant Marketing Opportunity
The wedding is now only weeks away, but there’s still time to put a restaurant marketing plan into action. Why not host a special Royal Wedding themed late breakfast (or early lunch) so that people can come together to celebrate the Royal Wedding in your restaurant? Continue reading →
Brand Mooli’s – an evolving story
This is the evolving story of the cheeky Mooli's brand, purveyors of fine roti rolls in the heart of London. Short and packing a punch, just like a mooli. Continue reading →
Off the Pass: week of April 4, 2011
For months we have heard the rumours about Google making a serious push into social media to take on Facebook’s and Twitter’s growing popularity. Last week they released the new service “+1″ which is a direct response to the Facebook “Like” button, which is more or less ubiquitous around the web. Yes, it is simply [...] Continue reading →
Foursquare Adds New ‘Recommendation Engine’ for Finding Restaurants
When Facebook Places launched last Feb many were quick to hammer nails into Foursquare’s coffin, thinking it couldn’t compete with Facebook’s mahoosive user base. But Foursquare has come out fighting, with a raft of new features. Continue reading →
How to use LinkedIn as a restaurant marketing tool
LinkedIn is a social networking site geared for business professionals. You might think LinkedIn has nothing to offer to restaurateurs. But it has great potential as a tool for engaging with your local business community. Continue reading →
Why your restaurant needs a mobile website and how to create one
Many, if not most, restaurants don’t have a website. And it’s no longer just a conventional website you now need to worry about, because mobile technology is rapidly changing the industry. Continue reading →
Story of a restaurant opening, or How to make friends (and keep them)
When Will Beckett of Hawksmoor was asked about how they used Twitter and Facebook to accelerate their launch of Seven Dials he was initially a bit stumped. Then he realised what their "4-point strategic marketing initiative" was all about. Read on, it may not be what you think... Continue reading →
How to setup and promote your restaurant marketing blog
Visitors to the most popular blogging site, Wordpress.com, grew 800 million last year. This shows that there’s still a massive appetite for reading about other people’s passions and interests and that blogs can be a powerful restaurant marketing tool. Continue reading →
How to get the most out of your restaurant Facebook Page
Have you given any real thought to how to get the most out of Facebook for your restaurant? Use this post as a starting point to explore the different options, and learn how to make your Page stand out in the crowds! Continue reading →
