Louise’s Column
Marketing… is it an art or a science?
This is a debate that never seems to end. Anyone in a marketing role knows it’s a combination of both… and with that in mind what do you measure and what do you put down to art? Continue reading →
Turn your website into a sales machine
According to Google, there are 200,000 searches for restaurants every hour! Are hungry diners finding you online? If not, you are missing out on revenue. Here are a few simple ideas to get you started. Continue reading →
The secret ingredients to fill your restaurant
You have spent time creating a seasonal menu, sourcing quality produce and hiring the best staff. Your restaurant is full, but how do you keep those seats warm by encouraging guests to return? Continue reading →
Getting bums on your seats
As a restaurateur, you know what will eventually bleed you dry - it isn't the money you spend on rent, food or staff, it's the big number of empty chairs. Continue reading →
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