Geolocation, Location, Location
Google Adds Restaurant Recommendations to Google Places
Google has now decided to fold HotPot into Google Places. This will help the internet giant to grow reviews for the 50 million places already listed on the service, and means it could have an impact on your restaurant marketing strategy. Continue reading →
Bing’s StreetSide offers new features that makes it worth a look as a location based restaurant marketing tool
Bing StreetSide will enable people to take a virtual tour of the inside of your restaurant. In the US there are currently 5000 restaurants which now offer internal 3D views. It’s a safe bet we can expect this feature to make it to these shores. Continue reading →
Is your Facebook Page about to change?
Keep a close eye out for changes to your restaurant's Facebook Page the coming week. Facebook are about to automatically merge Pages and Places. Continue reading →
Foursquare Adds New ‘Recommendation Engine’ for Finding Restaurants
When Facebook Places launched last Feb many were quick to hammer nails into Foursquare’s coffin, thinking it couldn’t compete with Facebook’s mahoosive user base. But Foursquare has come out fighting, with a raft of new features. Continue reading →
4 top tips for restaurant SEO – the game has changed
Restaurants need to realise that for 2011, there is a step change in search engine marketing. The old rules of SEO have changed. Here we explain why, and then provide a few key tips to improve your SEO. Continue reading →
Brief overview of restaurant marketing apps for smartphones
Mobile apps are all the rage these days. It seems that one of the main attractions of owning a smartphone is being able to download games and tools you can use on the go. Continue reading →
Google Places brings location based marketing to the masses
With an estimated 76% of people make local searches (e.g. ‘Chinese restaurant, Luton’), being found on Google Maps can send you a lot of diners. But the way in which Google ranks businesses on Google Places is evolving fast, with Google seeing the trend towards local search being pervasive. Continue reading →
Is Your Restaurant on Foursquare yet? This is why it should be…
Last month I posted about Foursquare, which is a social networking site people access on their mobiles. It uses GPRS to track where people are located and rewards them for ‘checking in’ at specific places. Whilst its user base of 2 million is small fry compared to Facebook’s 400 million, it recently received 20 million in funding and has been tipped for big things for some time. To make sure you can take full advantage of the opportunities Foursquare offers for your restaurant’s marketing, here are a few tips to get you started. Continue reading →
How to: Get your Restaurant Marketing Website on Google Maps
These days, in many households, the Yellow Pages gets more use as a doorstop than a local business directory. Why thumb through lists of phone numbers when you can get all the information you need in a few mouse clicks? When people make local searches they’ll often be presented with a map at the top of the results with links to relevant, local businesses. So getting listed on Google’s map is a fast track way to being found by all the people searching for restaurants in your area. Continue reading →
Restaurants and location based social media: match made in heaven
Restaurants seem particularly well suited for location based social media marketing. Building customer insight through conversation, rewarding regulars and the ability to do small simple things as "give aways" (glass of Prosecco anyone?) comes naturally to most restaurateurs. Continue reading →
