Email Marketing
Use the summer slump as a chance to get your restaurant marketing plans in action
With people away on holidays or dining al fresco at home, the summer can be a slow time for business. So rather than spend the time staring listlessly out of the windows waiting for customers to arrive, why not use the extra time as an opportunity to get your restaurant marketing plans in order? Get [...] Continue reading →
New Year’s Resolutions for Improving Your Restaurant’s Marketing
You now have more tools at your disposal than ever for reaching out to customers and enticing them to book a table. So it’s a good idea to start planning how you can make better use of them in 2011. Continue reading →
6 top tips on how to write better restaurant marketing email subject lines
The battle to get your emails opened is always tough. But it’s even harder in the run up to Christmas when your restaurant marketing emails are competing for attention with endless special offers and promotions. Continue reading →
Don’t ignore the basics
Peter Harden (@HardensBites), is co-owner of Harden's: publishers of the restaurant guides and apps. He's slightly cautious of the benefits of Twitter and even PR for the average restaurant trying to promote itself. Why, he asks, do so few eateries focus on good, old-fashioned direct marketing? Continue reading →
Don't ignore the basics
Peter Harden (@HardensBites), is co-owner of Harden's: publishers of the restaurant guides and apps. He's slightly cautious of the benefits of Twitter and even PR for the average restaurant trying to promote itself. Why, he asks, do so few eateries focus on good, old-fashioned direct marketing? Continue reading →
How segmenting your guest database will improve responses to your email newsletter results
Getting your email newsletters read and responded to is a major challenge. People’s inboxes are regularly flooded with special offers, new product announcements and newsletters all vying for attention. So to get yours read you need to find a way of making your messages stand out as being of more interest than the others. Continue reading →
Email marketing and website conversion – closing the loop to get diners back
We’ve posted some tips on writing restaurant marketing emails previously, but what’s also worth mentioning is the importance of closing the loop between emails and your website so they work together to increase bookings. Continue reading →
Restaurant marketing emails are the tastiest
Recent stats released by permission-based email marketing company Sign-Up.to revealed that restaurant marketing emails have the highest open (25.5%) and click-through (6.14%) rates after Government communications! Both figures were well above the all-sector averages of 17.98% and 3.56% respectively. However, good opening and click-through rates don’t necessarily guarantee an increase in business... Continue reading →
Restaurant marketing emails outperform other sectors: Top 4 tips for success
In the just-released 2010 edition of Sign-Up.to’s email marketing benchmark report restaurants saw one of the biggest improvements in engagement with their email marketing campaigns. Being the inquisitive type, I dug into the results further to see what could be learned from these impressive results and I’ve distilled these into 4 tips that you can easily apply to boost your email marketing results. Continue reading →
Tips on writing restaurant marketing emails
Collecting your customers’ email addresses should be one of your core restaurant marketing strategies. Doing so gives you the chance to maintain contact with customers long after their meal and entice them back to book another table. But what should you write? And what are the best email marketing practices? Following these tips should help. Continue reading →
