How To:s, Code and Examples
A guide to using Pay-per-click advertising in your restaurant marketing mix
Much like the opening of a new restaurant, when you first launch your website it can be a frustrating time waiting for visitors to arrive. One way you can give it a quick boost of traffic is by using Pay-per-click (PPC) advertising (also known as Google Adwords). Continue reading →
How to: Add Livebookings restaurant reservations to your Facebook Page, the easy way
We have found a new way to embed the Livebookings booking tool in your Facebook Page. Here you find the details on how to do it yourself (or how your web developer can get this done for you...)! Continue reading →
Ways you can benefit from the sandwich chomping craze in your restaurant’s marketing
Over the last ten years the UK sandwich market has continued to expand along with the range of fillings. 2 billion sandwiches are now sold every year, with tills ringing to the tune of £3.5 billion. With sandwiches such a popular lunchtime snack, it’s worth considering how you can promote your sandwiches in your restaurant’s marketing. Continue reading →
How you can use QR Codes as a restaurant marketing tool
QR codes, sometimes called “2D barcodes”, are the square barcode symbols you might have seen being used to promote products in supermarkets and shops. Now they’re being used as a restaurant marketing tool, with Radisson Edwardian Hotels the first to start using them on their menu. Continue reading →
Foursquare Adds New ‘Recommendation Engine’ for Finding Restaurants
When Facebook Places launched last Feb many were quick to hammer nails into Foursquare’s coffin, thinking it couldn’t compete with Facebook’s mahoosive user base. But Foursquare has come out fighting, with a raft of new features. Continue reading →
Why your restaurant needs a mobile website and how to create one
Many, if not most, restaurants don’t have a website. And it’s no longer just a conventional website you now need to worry about, because mobile technology is rapidly changing the industry. Continue reading →
How to setup and promote your restaurant marketing blog
Visitors to the most popular blogging site, Wordpress.com, grew 800 million last year. This shows that there’s still a massive appetite for reading about other people’s passions and interests and that blogs can be a powerful restaurant marketing tool. Continue reading →
How to get the most out of your restaurant Facebook Page
Have you given any real thought to how to get the most out of Facebook for your restaurant? Use this post as a starting point to explore the different options, and learn how to make your Page stand out in the crowds! Continue reading →
How to start a restaurant marketing blog to attract diners
With all the fuss over Facebook, you’d think blogging was now dead as a restaurant marketing tool. But the fact is that blogs are still as effective as ever. They are great for enabling people to get to know you better, to foster a closer relationship and to encourage them to book a table. Continue reading →
Facebook Pages for brands just got more powerful – how to get the most out of the changes
Facebook is more and more becoming a relationship and conversation platform for brands. Today's launch of updated Page functionality aims squarely at driving engagement, increase traffic within the Facebook website and make it easier for brands and consumers to exchange ideas and opinions. Get all the details here! Continue reading →
