Blog
A one to one with Juliette Joffe, Founder and Director, Giraffe Restaurants
Before establishing Giraffe, Juliette Joffe was the mind behind the Café Flo chain. She founded Giraffe 14 years-ago this summer with husband, Russel and business partner, Andrew Jacobs who she first encountered as a waiter at Flo Continue reading →
Tips on turning a discount diner into a loyal customer
Discounting can be a contentious issue in restaurant marketing circles. Some see it as a great way of filling your tables when times are quiet. Others think it only attracts fickle customers who’ll be off chasing deals elsewhere as soon as they’ve finished their coffee. Continue reading →
Livebookings releases second pan-European Restaurant Index
Dining deals keep cash-strapped consumers going out to eat while innovations drive new opportunities for the European restaurant industry. Continue reading →
Everyone’s a cynic, so your restaurant’s marketing must finds way to build trust. Here’s how
Customers can be cynical of marketing messages. And a recent YouGov survey (in wake of the phone hacking scandal) found that people’s trust levels vary considerably depending on the media type, so you need to factor that into your marketing too. Continue reading →
Have You Put Your Christmas Restaurant Marketing Strategy into Action?
Christmas always seems to have a habit of creeping up on you. Before you know it, you’re rushing around to get enough supplies and begging staff to cover shifts at short notice. So with the festive season only 11 weeks away, now is a good time to put your Christmas restaurant marketing plans into action. Continue reading →
Tips on Running Murder Mystery Dinners at Your Restaurant
In the run up to Christmas, people will be getting in the party spirit and planning group nights out. So why not give them an excuse to dress up and enjoy an evening of super sleuthing by hosting a murder mystery dinner in your restaurant? Continue reading →
The Ship’s ‘Scotch Egg Challenge’ Cooks up a Storm on Twitter
In our fast paced industry, there are often times you have a brainwave for a special event, but you think there isn’t enough time to promote it. But as The Scotch Egg Challenge shows, social media gives you the tools to build exposure fast if you can get passionate customers on board and engaged. Continue reading →
6 Tips for Using Video in Your Restaurant Marketing
The success of the Dishoom's 'Velantimes Day' video demonstrates how powerful videos can be in generating traffic to your website and attracting more diners through your door. So we thought we’d expand on the subject, with a few tips on how you can use video in your restaurant marketing strategy. Continue reading →
Should restaurants add calories to their menus?
I can’t help but wonder if the conflicting information on the effectiveness of this initiative isn’t the reason that it is only a voluntary scheme in the UK. I can understand the uncertainty that many restaurateurs feel in taking the decision to introduce calorie information to their menus. So, I have a suggestion… Continue reading →
A one to one with John Sullivan, IT Director, Gondola Group
John Sullivan is IT Director for the Gondola group and says it’s a fantastic time to work in information technology: “When I started with Pizza Express five years-ago I was conscious of the brand’s three strengths: service, food and ambience. But now I’ve discovered a fourth: our use of technology.” Continue reading →
