Blog
Who should swallow the cost of rising food prices?
Food prices are currently at an all-time high and to make matters worse this is coinciding with one of the deepest global recessions for years. As a result consumers have less money in their pockets and are increasingly looking to vouchers and low prices in order for them to continue dining out. But where does this leave restaurants? Continue reading →
How you can use YouTube as a restaurant marketing tool
You might think YouTube is just a place for watching videos of skateboarding cats, X Factor clips and attention seekers. But the fact is that YouTube can be used as a restaurant marketing tool for showing off your expertise, building a closer bond with customers and filling more seats, as described here Continue reading →
New Year’s resolutions for a profitable 2012
As 2011 draws to a close, it’s time to take a moment to ponder what can be learned from the last year and what you can look forward to in 2012, which promises to be another year of rapid change in the restaurant marketing industry.
Here are a few trends likely to be dominant in 2012, and what you can do to capitalise on them... Continue reading →
3 reasons to add Tumblr to your restaurant marketing ‘to do’ list
I know what you’re thinking – ‘not another blog/social media website/essential tool to worry about. Don’t these Livebookings people know I’ve got a restaurant to run?’ But wait, because Tumblr has some unique advantages that make it worth a look as a restaurant marketing tool. Continue reading →
9 Tools for Measuring the ROI of Your Social Media Campaigns
Social media is being heralded for its power to revolutionise how you engage with customers online. But all this Tweeting, posting onto Facebook and responding to people’s messages can be time consuming. So it’s sensible to find out whether all the effort is having an impact. Continue reading →
Benito’s Hat Mexican Kitchen – Day of the Dead social media campaign
The social media campaign achieved a reach of nearly 800,000 – enough to get @benitoschat trending on Twitter! It helped secure 556 new Twitter followers and generated over 2,000 retweets, from the likes of McFly, Lisa Snowdon and TimeOut London. Continue reading →
Restaurant marketing campaigns you should be running now to capitalise on the busy festive period
The hectic Christmas period is already upon us. So along with putting up the Christmas tree and tinsel, now is the perfect time to put a festive restaurant marketing plan into action. Continue reading →
How to get your restaurant in the local media spotlight
Crazy as it sounds, many people still read local newspapers and listen to local radio stations to stay in touch with what’s going on in their area. So how can you go about getting local journalists and radio DJs to talk about your restaurant? Here’s how... Continue reading →
6 Facebook Advertising Tips for Restaurants
Whether it’s people posting an update about the delicious meal they ate last night, ‘Liking’ your Facebook page or sharing your special offers, Facebook has great potential as a word of mouth marketing machine. Continue reading →
A guide to using Pay-per-click advertising in your restaurant marketing mix
Much like the opening of a new restaurant, when you first launch your website it can be a frustrating time waiting for visitors to arrive. One way you can give it a quick boost of traffic is by using Pay-per-click (PPC) advertising (also known as Google Adwords). Continue reading →
