3 reasons to add Tumblr to your restaurant marketing ‘to do’ list

I know what you’re thinking – ‘not another blog/social media website/essential tool to worry about. Don’t these Livebookings people know I’ve got a restaurant to run?’ But wait, because Tumblr has some unique advantages that make it worth a look as a restaurant marketing tool.

Firstly, your Tumblr posts can be published automatically to Facebook, saving you from having to create original posts on either platform. Secondly, Tumblr offers a much more visual approach to blogging compared to other ‘wordy’ blogging tools. More than half of the posts on Tumblr are images and photos, making it popular with fashionistas, artists and bloggers with a creative spark.

Reason number three is that Tumblr’s popularity is rocketing. It grew 218% in popularity last year and now attracts over 9 million visitors everyday to see its quirky, patchwork quilt of posts.

So if the thought of sitting down to write 300 word post fills you with dread, but photographing a delicious plate of steaming noodles is more your bag then Tumblr is for you.

To give you some ideas, here are some foodie Tumblr blogs:

marinaoloughlin.tumblr.com – The Metro’s resident restaurant reviewer shares witty posts on the travels, trials and tribulations of being an incognito food critic.

scanwiches.com – A food porn blog dedicated to the humble sandwich. A guilty pleasure for those that enjoy seeing their food cut in half and photographed Damien Hirst style.

baconbaconbacon.tumblr.com – As the title suggests, this blog is ‘all about the bacon’. You’ll find an assortment of bacon related insanity. If the idea of wearing a bacon bracelet whilst eating a blueberry bacon cupcake before cleaning your teeth with bacon toothpaste sounds intriguing, this Tumblr blog is worth a look.

artinmycoffee.com – This blog showcases how adding a splash of cream to your coffee is, indeed, an art form, with pictures of unicorns, pigs and leaves all floating in their foamy awesomeness. If you’re lucky enough to be presented with one of these cups, you’ll be forgiven for letting your coffee go cold.

londontastin.com – This blog chronicles the author’s journey through the capital’s Michelin starred restaurants and supper clubs, whilst finding time to stop off for afternoon tea at the Dorchester.

You can find lots more food related Tumblr blogs here to while away an afternoon. And if you’d like to share any interesting foodie Tumblr blogs, please post a link in the comments.

By Livebookings in Blog, Restaurant Marketing, Social Media Marketing