10 Free SEO Tools for Seeing if Your Website is Being Found
Search engine optimisation (SEO) can be a complicated and confusing business. Without the right tools you can be left wondering whether your restaurant marketing SEO strategy is working, or whether it’s a waste of time. Thankfully, there are some great free tools you can use to see how your SEO work is progressing and give you some pointers on how it can be improved.
Google Adwords Keyword Tool – Knowing what people are typing into Google is vital for knowing which keywords to target in your content. Google’s keyword tool tells you how many searches people are making for your keywords and offers suggestions on others you might like to include
WordPress – To improve your ranking your website needs a steady stream of high quality content people will want to share and link back to. WordPress is free blogging software you can bolt onto your website for posting weekly articles and it has literally 1000s of free ‘plugins’ you can use to enhance its SEO building power
Hubspot website grader – How highly do you think your restaurant’s marketing website rates for SEO? Well now you can find out with this handy tool. Simply enter your website address then wait for it to give it a score based on traffic, popularity and other SEO factors.
Seobugz.com – Similarly, this website can also run a free health check on your website. This one focuses more on the code and can offer suggestions on whether you need to improve your headings or include more keywords to help boost your ranking
Backlinkwatch.com – Want to know who’s linking to you? You can find out with this handy tool and gauge the success of your link building campaign
Socialmention.com – This pulls together all the mentions of your website into one place. You can see who has mentioned you on Twitter, uploaded photos tagged with your name onto Flickr, blogged about you and much more besides
Xinureturns.com – Get a one page diagnosis on backlinks in different directories, how many pages are indexed in the main search engines and advice on your home page title with this free service
Statcounter.com – The main aim of SEO is to increase traffic to your restaurant marketing website, and with this popular tool you can see how many people are visiting, what they’re clicking on and what’s making them head for the door
Google Analytics – Another free statistical tool and by far the most popular one out there. It provides a wealth of graphs and information on what your visitors are doing on your website and which pages need improving
Google Webmaster Tools – Sometimes there can be hidden problems which are making it difficult for Google and the other search engines to understand what your website is all about. Google’s webmaster tools will let you know if a problem needs fixing and it will also show you how it views your website’s content
