Author Archives: Livebookings
What we can learn from The Apprentice fast food task about running a restaurant
Last month’s penultimate episode of The Apprentice saw the candidates try their hand at running a fast food restaurant. If you saw it, I can imagine it had many of you cringing (or laughing) at some of their hapless blunders. For those that didn’t see it, the two teams were set the task of coming [...] Continue reading →
Use the summer slump as a chance to get your restaurant marketing plans in action
With people away on holidays or dining al fresco at home, the summer can be a slow time for business. So rather than spend the time staring listlessly out of the windows waiting for customers to arrive, why not use the extra time as an opportunity to get your restaurant marketing plans in order? Get [...] Continue reading →
Why the boom in cookery classes is a great restaurant marketing opportunity
In cookery classes, up and down the country, aspiring cordon bleu chefs are eagerly brushing up their culinary skills and learning to get more creative in the kitchen. Recent years, cookery schools have reported a major upsurge in attendance, with the renowned Ashburton Cookery School even moving into a new building to cope with demand. [...] Continue reading →
How you can use YouTube as a restaurant marketing tool
You might think YouTube is just a place for watching videos of skateboarding cats, X Factor clips and attention seekers. But the fact is that YouTube can be used as a restaurant marketing tool for showing off your expertise, building a closer bond with customers and filling more seats, as described here in this guest [...] Continue reading →
Should you use upselling as a restaurant marketing tactic?
Recent ViVAS research has found that less than half of restaurants cross promote wine with their menu, and a third of pub managers fail to see the value in training their staff in upselling. So are they missing a trick? Would upselling more expensive bottles of wine and luxury desserts make a big improvement to [...] Continue reading →
