How you can use YouTube as a restaurant marketing tool
You might think YouTube is just a place for watching videos of skateboarding cats, X Factor clips and attention seekers. But the fact is that YouTube can be used as a restaurant marketing tool for showing off your expertise, building a closer bond with customers and filling more seats, as described here Continue reading →
New Year’s resolutions for a profitable 2012
As 2011 draws to a close, it’s time to take a moment to ponder what can be learned from the last year and what you can look forward to in 2012, which promises to be another year of rapid change in the restaurant marketing industry.
Here are a few trends likely to be dominant in 2012, and what you can do to capitalise on them... Continue reading →
3 reasons to add Tumblr to your restaurant marketing ‘to do’ list
I know what you’re thinking – ‘not another blog/social media website/essential tool to worry about. Don’t these Livebookings people know I’ve got a restaurant to run?’ But wait, because Tumblr has some unique advantages that make it worth a look as a restaurant marketing tool. Continue reading →
9 Tools for Measuring the ROI of Your Social Media Campaigns
Social media is being heralded for its power to revolutionise how you engage with customers online. But all this Tweeting, posting onto Facebook and responding to people’s messages can be time consuming. So it’s sensible to find out whether all the effort is having an impact. Continue reading →
Benito’s Hat Mexican Kitchen – Day of the Dead social media campaign
The social media campaign achieved a reach of nearly 800,000 – enough to get @benitoschat trending on Twitter! It helped secure 556 new Twitter followers and generated over 2,000 retweets, from the likes of McFly, Lisa Snowdon and TimeOut London. Continue reading →
Should restaurants add calories to their menus?
I can’t help but wonder if the conflicting information on the effectiveness of this initiative isn’t the reason that it is only a voluntary scheme in the UK. I can understand the uncertainty that…
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